Business cards remain an important networking and marketing tool for professionals. While a stellar design can make a great impression, a poor design can unfortunately have the opposite effect. Avoid these common business card design mistakes:
Using hard-to-read fonts and font sizes is a big no-no. Keep font styles simple and easily legible at a glance. Avoid stylized scripts or ornate fonts. Pick a single font style and limit variations.
Cluttering your card with too much text looks unprofessional and makes retention tough. Stick to the essentials like name, company, contact info, website, and 1-2 key services or titles. Negative space is your friend.
Avoid amateurish clip art or cheesy stock photos. Invest in a custom logo and high-quality graphic elements that reflect your brand appropriately. Or keep the design elegantly simple.
Using unbalanced elements can make cards look sloppy and asymmetrical. Align text and graphic elements intentionally for visual cohesion. Services like Metal Kards make it easy.
Don’t underestimate the power of color. Limit your palette and stick to brand-appropriate hues. Clashing colors look disjointed. White space goes far.
Avoid glossy finishes or dark card stocks that attract smudges, fingerprints and scratches. Better to use clean, professional options like smooth matte, linen, or metal finishes.
Skipping key contact info frustrates recipients. Clearly list phone, website, email, social media handles, mailing address etc. Make your info easy to retain.
A card crammed with too much text is tough to read. But a card with just a name and phone number looks bare and unmemorable. Find the right balance.
Straying from standard business card dimensions of 2” x 3.5” can make storage and filing difficult for recipients. Don’t get gimmicky with shapes or sizes.
With a quality printer like Metal Kards, you can easily avoid common design pitfalls. Their online editor helps maximize aesthetics and usability. A professional-grade card is within reach. Simply focus on clean, balanced design with clear, readable info. Get your brand right in card form.